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SJS Building Supplies Limited

Privacy Policy

This Privacy Policy explains how SJS Building Supplies Limited collects, uses, stores and protects personal information when you visit our website, contact us, create an account, apply for a trade account or purchase goods from us.

Your information We only use personal information for legitimate business purposes.
Secure payments Online payments are processed through approved payment providers.
Your choices You have rights over how your personal information is used.

We respect your privacy and aim to handle personal information fairly, lawfully and transparently. This policy applies to information collected through our website and related online services.

01

Who we are

The data controller responsible for the personal information described in this policy is:

SJS Building Supplies Limited
Units 1–3, Home Farm
West Avenue
Talke
Stoke-on-Trent
ST7 1TL

Telephone: 0800 103 2916
Email: sales@sjsbuildingsupplies.co.uk

02

Information we collect

Depending on how you use our website or services, we may collect the following information:

  • Your name, business name and contact details.
  • Billing, delivery and collection information.
  • Email addresses and telephone numbers.
  • Account login and customer account information.
  • Order history, products ordered, transaction values and delivery preferences.
  • Information supplied when completing contact, enquiry or trade account application forms.
  • Business information such as company registration number, VAT number, trade type and requested account type where supplied as part of a trade account application.
  • Communications you send to us by email, telephone, contact form or social media.
  • Technical information such as browser type, device type, referring website, pages visited and website interaction data.
  • Cookie and advertising identifiers where you have consented to non-essential tracking technologies.
03

How and why we use your information

We only use personal information where we have a lawful reason to do so.

PurposeTypical lawful basis
Processing orders, payments, delivery and collection. Performance of a contract.
Responding to enquiries and providing quotations. Legitimate interests and steps taken before entering into a contract.
Managing customer and trade accounts. Contractual necessity and legitimate interests.
Maintaining accounting and transaction records. Legal obligation.
Preventing fraud, abuse and securing our website. Legitimate interests and legal obligations.
Understanding website performance and improving our products and services. Legitimate interests for privacy-friendly analytics; consent where non-essential cookies or tracking technologies are used.
Marketing and advertising. Consent where required, or another lawful basis permitted by applicable electronic marketing law.
04

Online orders, WooCommerce and payments

Our online store uses WooCommerce to manage products, shopping baskets, customer accounts, orders, checkout and delivery information.

When you place an order, we use the information you provide to process your purchase, arrange delivery or collection, communicate with you about the order and maintain appropriate business and accounting records.

Payment processing

Online card payments are processed through Global Payments / Unified Payments. Payment information required to authorise a transaction is transmitted to the payment provider for processing.

SJS Building Supplies does not need to store your full card number or card security code within the normal website order record.

Where available, customers may also be offered digital wallet services such as Google Pay or Apple Pay. Those services may process information in accordance with the privacy terms of the relevant wallet provider and our payment processor.

05

Contact forms and trade account applications

Information submitted through our website forms is used to respond to enquiries and provide the service requested.

If you apply for an SJS trade account, we may collect information about you and your business so that our team can review the application and contact you about the requested account.

Submitting a trade account application does not automatically create or approve a cash or credit facility. We may request additional information separately where this is necessary to assess an application.

We do not ask applicants to submit card numbers or online banking passwords through the standard trade account application form.

06

Website analytics

Plausible Analytics

We use Plausible Analytics to help us understand general website usage, such as page views, referral sources, device types and overall website performance.

Plausible is designed as a privacy-focused analytics service and does not rely on traditional tracking cookies or persistent identifiers to follow individual visitors across websites.

Other analytics services

Where enabled, we may also use other analytics services, including Google Analytics or conversion measurement tools. These services may use cookies or similar technologies and will only be loaded where required consent has been obtained.

07

Google services

We may use Google services on this website where appropriate. These can include services used for analytics, advertising, conversion measurement, spam prevention, maps, search, digital payments or other website functionality.

Depending on which Google services are enabled and your consent choices, Google may receive technical information about your device and your interaction with the website, including cookies or similar identifiers.

Examples may include:

  • Google Analytics.
  • Google Ads conversion measurement.
  • Google Maps.
  • Google reCAPTCHA or similar security services.
  • Google Pay where available at checkout.

Non-essential Google advertising or analytics technologies should not be activated until the appropriate cookie or tracking consent has been obtained.

08

Meta, Facebook and Instagram

SJS Building Supplies may use Meta services in connection with Facebook and Instagram advertising, social media content, campaign measurement and website marketing.

Where enabled, technologies such as the Meta Pixel may record information about website visits and actions such as viewing pages, adding products to a basket, beginning checkout or completing a purchase.

This information can be used to measure advertising performance, understand whether advertising leads to website activity and help deliver more relevant advertising.

Meta advertising and tracking technologies are treated as non-essential and should only be activated where the appropriate consent has been given.

09

Cookies and similar technologies

Cookies and similar technologies may be used to make the website work, remember shopping basket information, maintain customer sessions, improve security, understand website use and measure marketing performance.

Strictly necessary cookies

Some cookies are necessary for the operation of the website. For example, WooCommerce may use cookies to maintain shopping basket and customer session information.

Analytics and marketing cookies

Analytics, advertising and social media technologies which are not strictly necessary are subject to the consent choices provided through our website cookie controls.

Your cookie choices
You can accept, reject or manage non-essential cookies through the cookie controls provided on the website. You can also change cookie settings through your web browser.

10

Who we share information with

We may share personal information with trusted suppliers where this is necessary to operate our business and provide services to you.

These may include:

  • Payment processors, including Global Payments.
  • Website hosting and technical support providers.
  • WooCommerce and website service providers.
  • Delivery and logistics providers where required to fulfil an order.
  • Email delivery and communication providers.
  • Analytics providers.
  • Google and Meta services where these are enabled and permitted by your consent choices.
  • Professional advisers, accountants or legal advisers where reasonably necessary.
  • Regulatory, law enforcement or government bodies where disclosure is required by law.

We do not sell your personal information.

11

International data transfers

Some technology providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we expect appropriate safeguards to be used where required by applicable data protection law.

12

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting and regulatory obligations.

Retention periods depend on the type of information involved. For example:

  • Order and transaction records may be retained for the period required for accounting, tax and legal purposes.
  • Customer account information may be retained while an account remains active and for an appropriate period afterwards.
  • Enquiry information is retained only for as long as necessary to respond and maintain an appropriate business record.
  • Trade account records may be retained for as long as the account or commercial relationship remains relevant and afterwards where required for legal or accounting purposes.
  • Marketing consent records may be retained where necessary to demonstrate and respect your communication preferences.
13

How we protect information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no website, online transmission or storage system can be guaranteed to be completely secure.

14

Your data protection rights

Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:

  • Ask for access to personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Ask for information to be deleted in certain circumstances.
  • Ask us to restrict how information is used in certain circumstances.
  • Object to certain processing based on legitimate interests.
  • Object to direct marketing.
  • Withdraw consent where processing is based on consent.
  • Request portability of certain information where applicable.

To exercise your rights, contact us using the details below. We may need to verify your identity before dealing with certain requests.

15

Marketing communications

Where you have asked to receive marketing communications, or where we are otherwise permitted to contact you under applicable law, we may send information about products, services, offers or SJS news.

You can unsubscribe from marketing communications at any time using an unsubscribe option provided in the communication or by contacting us.

Service communications relating to an order, account, quotation or enquiry are not marketing communications and may still be sent where necessary.

16

Children's information

Our website and online shop are intended for customers purchasing building supplies and are not designed specifically for children.

We do not knowingly seek to collect personal information from children for marketing purposes.

17

Complaints

If you have concerns about how we handle your personal information, please contact SJS Building Supplies first so that we have an opportunity to investigate.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.

18

Contact us about privacy

For questions about this Privacy Policy or how SJS Building Supplies handles personal information, contact us using the details below.

Postal address
SJS Building Supplies Limited
Units 1–3, Home Farm
West Avenue
Talke
Stoke-on-Trent
ST7 1TL
19

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.

The latest version will always be published on this page.

Last updated: 25 September 2026
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